PARIS SAINT-GERMAIN AND COCA-COLA RENEW A THREE-YEAR GLOBAL PARTNERSHIP TO BRING FANS TOGETHER AROUND THE WORLD
Paris Saint-Germain and Coca-Cola France have announced a new global partnership set to last through 2029, marking a return to collaboration between the two well-known brands.
The partnership aims to build on a shared history, focusing on bringing fans together through their passions and creating memorable moments. Paris Saint-Germain, established as a cultural reference that goes beyond football, aligns with Coca-Cola's mission to unite communities around significant experiences.
Coca-Cola will serve as an Official Partner of Paris Saint-Germain until 2029, with plans to introduce new experiences for supporters and highlight the excitement of the club beyond the football pitch. Powerade, another brand within The Coca-Cola Company's portfolio, will support the partnership by focusing on athletic performance and energy initiatives.
The partnership is envisioned as a global platform for cultural engagement and entertainment. In France, it will manifest through fan-focused activations and special events throughout the year, aiming to connect fans with the club.
Coca-Cola and Paris Saint-Germain will also unveil a new experiential space at Parc des Princes, designed to be a gathering point for all supporters. This venue will host activations and exclusive events celebrating both football and Parisian culture. To commemorate the partnership's renewal, Coca-Cola will release a limited-edition collector can featuring the club's colors, with 400,000 cans available starting October 12 at more than 650 Carrefour stores in the Île-de-France region.
Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, expressed enthusiasm for the partnership, stating, "Today, we are proud to write a new chapter in our shared history, with the ambition of creating increasingly innovative, creative and engaging experiences that bring our millions of fans around the world closer together, well beyond football." Sébastien Lesage, Director of Sports Partnerships at Coca-Cola Europe, emphasized the importance of shared moments in football and the commitment to connecting with fans through this renewed partnership.