Bond Fluidaire and West Michigan Rubber Change Name to Exotic Automation

September 1, 2026

Exotic Automation, a distributor for Parker Hannifin, has announced the completion of the rebranding of its subsidiaries, Bond Fluidaire and West Michigan Rubber, to the Exotic Automation name.

Bond Fluidaire, which was acquired by Exotic in 2022, has seen significant expansions in its product offerings and services. A new location was opened in Kalamazoo, enabling the company to provide custom hose assemblies alongside a range of pneumatic and hydraulic inventory. The Grand Rapids locations were remodeled to feature a wider selection of products and demonstrations. Additionally, Bond Fluidaire has added new suppliers, including SKF, DESTACO, Enerpac, Ace Controls, and Perma.

West Michigan Rubber, acquired in 2025, also underwent a major remodeling of its store in Muskegon to enhance its in-stock product offerings and fluid power capabilities. Since joining Exotic, the company has improved its customer service and expanded access to various product lines, including pneumatic and hydraulic solutions.

Steve Orlando, President of Exotic Automation, stated, "The investments made to Bond and West Michigan Rubber have been significant, and both companies are stronger than when we acquired them. The growth experienced over the past few years is just the beginning, and gaining the Exotic brand name will allow us to evolve more quickly and surpass expectations for customers."

Going forward, all communications from Bond Fluidaire and West Michigan Rubber will come under the Exotic Automation branding, though contact information will remain unchanged. More information can be found on the company’s website, www.exoticautomation.com.

Exotic Automation & Supply, founded in 1963, is a leading provider of motion and control solutions, with retail locations throughout Michigan and Indiana. The company offers a wide range of solutions, including custom hoses and fittings, pneumatic and hydraulic components, filtration systems, lubrication equipment, and compressed air products.

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