Kin Insurance and Florida State Athletics Announce Historic Four-Year Jersey Patch Partnership
Florida State University (FSU) Athletics has announced a new multi-year partnership with Kin, a direct-to-consumer insurance and home finance provider. The partnership will feature the Kin logo on the jerseys of FSU student-athletes, marking Kin as the first brand to have a jersey patch on uniforms across the athletic program. The patch will debut on September 7 during the FSU football game against SMU, followed by a rollout across 17 additional FSU Athletics teams.
The partnership emphasizes a shared commitment to the communities of Florida, combining the university's role in developing talent and leadership with Kin's focus on helping Floridians protect their homes. Currently, Kin protects nearly $100 billion worth of assets such as homes and cars, and offers insurance in 14 states with a particular emphasis on Florida, which has been its largest market since Kin began providing home insurance there in 2017.
"Kin's Florida roots and commitment to serving people across the state make this a natural partnership for Florida State," said Michael Alford, vice president and director of athletics at FSU. He noted that both organizations share a dedication to resilience and commitment to their communities. The Kin jersey patch will be visible for the next four years across 18 varsity programs, including football and various women's and men's sports.
Additionally, the partnership aligns with FSU's top-ranked Program in Risk Management and Insurance, which prepares students for careers in the insurance sector. Sean Harper, co-founder and CEO of Kin, expressed pride in supporting FSU's mission, stating that the company aims to address the challenges homeowners face in Florida's insurance market.
Beyond the jersey patch, Kin's investment will provide resources for student-athletes and communities throughout Florida, reinforcing connections with FSU fans and alumni while supporting the university's rich athletic heritage. The partnership was facilitated by Legends Global in collaboration with FSU Athletics.