Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League

Hyundai Motor Company has announced a multi-year partnership with the UEFA Champions League, making it the Official Automotive Partner starting with the 2026/27 season and continuing until the end of the 2030/31 season. This agreement underscores the company's commitment to supporting European club football.

Hyundai has a long history of involvement in football, having supported the sport for nearly 30 years, including at major international tournaments and with clubs worldwide. The UEFA Champions League partnership represents the company's elevation of its dedication to the sport at the highest level in Europe.

“Football has been part of Hyundai for almost 30 years. It brings people together like almost nothing else,” said José Muñoz, President and Chief Executive Officer of Hyundai Motor Company. “The UEFA Champions League is the best club football in the world... It’s a great time to celebrate the beautiful game with Hyundai.”

The partnership also aligns with Hyundai's brand vision of 'Progress for Humanity', aiming to foster inclusivity and cultural engagement throughout Europe. Xavier Martinet, President and Chief Executive Officer of Hyundai Motor Europe, emphasized that both the UEFA Champions League and Hyundai are driven by the ambition to unite people. The IONIQ 3, now launching in the European market, is positioned as the flagship model in this partnership.

The IONIQ 3, designed specifically for European customers, is Hyundai's first all-electric model to enter production at its İzmit plant. Set to compete in the competitive compact class, it offers advanced features and eco-friendly capabilities, underlining Hyundai's commitment to electrification in the automotive sector. This involvement in the UEFA Champions League is another step in Hyundai's ongoing mission to serve customers with innovative mobility solutions across Europe.