Crawford Software Partners with ERPVAR to Help Migrate Users From Legacy ERP/Accounting Platforms

September 9, 2026

ERPVAR has announced a partnership with Crawford Software to carry out lead generation activities focused on ERP software. The collaboration aims to target businesses in the discrete manufacturing and complex distribution sectors looking to migrate from legacy systems such as QuickBooks.

The partnership addresses the need for Crawford Software to engage mid-market organizations planning to transition away from outdated platforms. This initiative will utilize ERPVAR's database and marketing resources to facilitate a more efficient sales cycle, from initial buyer interest to scheduled meetings.

The collaboration includes several strategic deliverables. Crawford Software will have access to ERPVAR's HubSpot portal for targeted outreach, real-time buyer intent data, and a Business Development Representative (BDR) to help qualify leads and arrange sales appointments. Additionally, the plan incorporates the creation of four original blog posts each month to enhance search engine rankings and visibility.

Furthermore, the partnership will conduct quarterly migration webinars targeting prospects in the ERPVAR database. This structure will enable Crawford Software to utilize customized sales sequences designed for specific industries and events, allowing their sales team to concentrate on closing deals. Integration options with Salesforce are also expected to streamline workflows between both organizations.

Adrian Montgomery, Partner at ERPVAR.com, expressed the intent behind this partnership, stating, “This strategic partnership between ERPVAR and Crawford Software is engineered to drive a 30% increase in qualified sales pipeline for mid-market companies navigating complex ERP migrations."

ERPVAR.com serves as an online resource and lead-generation platform that connects businesses with Enterprise Resource Planning (ERP) software vendors. The organization supports companies in managing digital transformations through targeted marketing and educational outreach. Crawford Software specializes in providing ERP consulting and solutions tailored for manufacturers and distributors in New England and the Tri-State area.

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