COSRX Brings Its 5 Peptide Lip Collection to Ulta Beauty Stores Offline

COSRX is expanding its first color-infused skincare hybrid lip collection into physical retail following a successful online debut. Starting September 20, selected products from the COSRX 5 Peptide Lip Collection will be available in Ulta Beauty stores, after the collection's launch on Ulta.com on September 6.

The in-store rollout will make the COSRX 5 Peptide Lip Collection accessible to Ulta Beauty customers, allowing them to experience the formulas, textures, and shades in person. COSRX, a brand recognized for its high-performance facial skincare, views this expansion as a significant step in blending its skincare-first philosophy with the color cosmetics category.

Central to the collection is a 5 Peptide Complex, which is combined with familiar skincare ingredients like Collagen, Panthenol, and Ceramides. The three formats in the line aim to address various concerns, including dryness and lip lines. Since its online launch, the collection has gained attention among beauty enthusiasts on platforms such as TikTok, Pinterest, and Reddit, where users are sharing lip combinations and discussing popular shades.

The in-store offerings will include two treatment-focused products: the 5 Peptide B5 Barrier Repair Salve Lip Balm and the 5 Peptide Ceramide Barrier Comfort Lip Mask, designed to provide hydration and repair. Additionally, four shades of the 5 Peptide Collagen Lip Fill Tinted Treatment will be available, offering sheer-to-buildable color with a glossy finish while also targeting lip line visibility.

This approach reflects COSRX's philosophy of treating lip products not just as makeup, but as skincare. The 5 Peptide Lip Collection is intended to provide consumers with options that merge color and care, making the brand's innovative skincare solutions more accessible to shoppers in the U.S. The full collection remains available online, complementing the in-store expansion.