Premier Plus Lending Selects Vesta to Advance Growth Strategy

Premier Plus Lending (PPL), a rapidly growing mortgage company based in Southern California, has announced the implementation of Vesta, an AI-native, cloud-based loan origination system designed to modernize its mortgage lending process from application through to closing.

This decision signifies a key component of PPL's growth strategy as the company seeks to enhance its production, operations, and loan officer platform. By integrating modern automation and connected workflows, PPL aims to scale its operations while maintaining the responsiveness and personalized service that has contributed to its expansion.

PPL plans to utilize Vesta to automate the document-intensive stages of the loan process, directing tasks to appropriate team members. The company anticipates that this change will streamline manual handoffs and provide clearer insights for its processing, underwriting, and funding teams, thereby accelerating the loan closing process.

The implementation of Vesta is expected to foster a more connected working environment for PPL's loan officers and operations teams, reducing the need for manual handoffs and enhancing visibility into the progress of each loan. This, in turn, will enable the teams to devote more time to problem-solving and borrower communication, allowing PPL's mortgage professionals to concentrate on their core competencies.

"Implementing Vesta is an investment in where our company and the mortgage industry is headed," said Artin Babayan, Founder and CEO of Premier Plus Lending. He emphasized that the initiative supports PPL's intentional growth and positions the company for future success.

PPL’s commitment to investing in its operational foundation reflects its broader goal of combining experienced mortgage professionals with innovative technology, ultimately aiming to improve efficiency and service while supporting sustainable growth across its organization.