ARTBOX, KOREA'S ICONIC LIFESTYLE RETAILER, MAKES U.S. DEBUT WITH LOS ANGELES POP-UP FEATURING GLOBAL K-POP ICON ILLIT

ARTBOX, a design-lifestyle retail brand from Korea established in 1984, will launch its first U.S. retail pop-up on Melrose Avenue in Los Angeles from October 3 to October 11, 2026. This event marks the company’s initial step in its broader expansion into the American market.

The opening celebration will include a special appearance by the K-pop group ILLIT, which serves as an ambassador for ARTBOX. The pop-up will showcase a blend of K-pop culture and ARTBOX's original products, aiming to engage American consumers with the brand’s unique offering.

On the opening day, attendees will have the opportunity to participate in a store tour and DIY decorating activities, led by ILLIT. Following the festivities, the pop-up will feature immersive shopping zones that highlight original character merchandise, K-culture, and interactive experiences, providing visitors with a comprehensive introduction to the ARTBOX universe.

Founded in Seoul, ARTBOX has grown from a stationery retailer to a major lifestyle destination in South Korea, operating 222 stores and offering over 20,000 active product SKUs. The company has expanded its offerings to include various lifestyle categories, such as character goods, beauty, and wellness.

Kevin Cho, Head of Global Business at ARTBOX, stated that Los Angeles is an ideal starting point for the company's U.S. journey due to its diverse communities and rich cultural landscape. The Los Angeles pop-up serves not just as a retail experiment but also as an opportunity for ARTBOX to explore longer-term retail options within the U.S. market.

The ARTBOX Los Angeles Pop-Up will operate daily from 4:30 PM to 8:30 PM on October 3 and from 11:00 AM to 7:00 PM from October 4 to 11, 2026, at 8250 Melrose Avenue, Los Angeles, CA 90046.