Shoot 360 Brings Tech-Powered Basketball Training to LA Fitness in Hillsboro, Opening May 16

Shoot 360, a leader in technology-powered basketball training, is set to open a new location in Hillsboro on May 16, 2026. This facility, located at 7410 NE Imbrie Dr. inside the LA Fitness club, is the first to launch under Shoot 360's pilot program with Fitness Intl LLC, which aims to convert select basketball courts within LA Fitness locations in Oregon, Washington, and City Sports Clubs in Northern California into immersive, gamified basketball experiences. Additional Shoot 360 locations in collaboration with LA Fitness are expected to debut in late summer 2026.

The Hillsboro Shoot 360 facility will feature approximately 4,000 square feet of training space, including four shooting courts and four skills courts. The design allows for full-court play, offering a new way for basketball players in Hillsboro to train and compete. The location is positioned just minutes away from Shoot 360's corporate headquarters in Vancouver, reflecting the organization’s Pacific Northwest origins.

This new training center will provide local players and families with access to the same proprietary technology utilized by nearly every NBA team and over 100 collegiate basketball programs. To celebrate the launch, Shoot 360 will host a community event on May 15, allowing guests to tour the facility, take photos, and secure founding-member pricing. The official Grand Opening Ceremony will take place on May 16 from 6 to 8 p.m. The event will include a red-carpet photo experience, kids' activity stations, music, community partner activations, and speeches from leadership.

Individuals who sign up by May 15 will be eligible for founding membership pricing, which provides the lowest rates for adult and youth memberships. Current LA Fitness members will receive a discounted rate for Shoot 360, and Shoot 360 members who are not already LA Fitness members will receive three complimentary guest passes upon sign-up.

"Opening our first location inside an LA Fitness here feels like coming home," said Craig Moody, Founder and President of Shoot 360. "We look forward to continuing to provide Portland-area residents with the most cutting-edge basketball training equipment available." The Hillsboro facility will operate from 6:00 a.m. to 9:00 p.m. on weekdays and from 10:00 a.m. to 9:00 p.m. on weekends.