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MINISO Opens First Swiss Store, Introducing Its Signature IP-Driven Retail Experience to Bern

May 22, 2026
MINISO Opens First Swiss Store, Introducing Its Signature IP-Driven Retail Experience to Bern

MINISO, a globally recognized lifestyle brand, has officially entered the Swiss market with the opening of its first store at Westside Mall in Bern on May 20, 2026. This milestone marks a new chapter in the brand's expansion across Europe, introducing MINISO's unique IP-driven consumer experience to Swiss customers for the first time.

As a prominent global IP operation platform, MINISO combines popular licensed IPs, exclusive proprietary IPs, collectible culture, and trend-driven products, offering immersive in-store experiences. The brand intends to establish a vibrant shopping environment where consumers can explore and engage through shared interests and emotional connections.

The opening showcases various MINISO IP-themed zones and exclusive collections, including a Star Wars-inspired collection and the YOYO Cupid Ring Series, reflecting the company's commitment to providing diverse and engaging product offerings.

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