Rural King Continues Alabama Growth with New Prattville Location

Rural King, a family-owned retailer focused on the rural lifestyle, has announced the opening of its seventh store in Alabama, located in Prattville.

The grand opening festivities are scheduled from May 29 to May 31 and will feature special promotions and competitive prices on various items throughout the store. New customers who sign up for RK Rewards in-store during the grand opening weekend will have the chance to win one of four $500 Rural King gift cards. Additionally, visitors can receive a complimentary bottle of Rural King water.

The Prattville location at 742 E. Main St. marks an expansion of Rural King's footprint in Alabama, which has been embraced for its commitment to the rural lifestyle. The new store includes modern updates such as mobile and self-checkout options while maintaining the personalized customer service for which the company is known.

Michael Ladd, Chief Operating Officer of Rural King, stated, "Opening our new store in Prattville is an exciting step for Rural King as we continue to grow our presence in Alabama. Communities across the state have long embraced our commitment to the rural lifestyle, and Prattville is no exception. We're proud to invest in the area by creating jobs and providing families with the quality products, trusted brands, and friendly service they depend on."

The Prattville store features a variety of brands including Carhartt, Blackstone, and Wrangler, offering products for livestock, pets, automotive needs, outdoor gear, and more. Rural King emphasizes its support for local initiatives, partnering with youth organizations and veterans’ groups to foster community connections.

Founded in Mattoon, Illinois in 1960, Rural King has grown to over 150 locations across 17 states, providing essential goods and a commitment to customer service that includes free popcorn and coffee in its stores.