Haier Launches Horizon Refrigerator in Vietnam, Setting New Standards for Freshness and Home Appliance Design
Haier has launched its premium Horizon Collection refrigerator series in Vietnam, marking its entry into the Southeast Asian market on May 29. This series aims to cater to the demand for versatile fresh-keeping solutions among Vietnamese consumers, building on its previous launches across Europe.
The Horizon series features four scenario-based solutions tailored to the tropical climate of Southeast Asia, which often requires iced drinks and fresh ingredients. The refrigerators incorporate Haier's innovative freshness preservation technology, including HCS humidity control and magnetic-controlled freshness technology. These features help keep fruits and vegetables fresh for up to seven days, while preserving the original flavor of fresh meat for ten days. The series also includes a door-mounted ice-making system separated from the food storage area to prevent odor contamination.
Offering a large capacity of up to 716 liters, the refrigerators have adjustable shelves and deep door bins to facilitate the storage of a full week's groceries. Selected models are equipped with AI Vision technology that automatically recognizes and records the type and quantity of ingredients, enhancing food management. Additionally, Haier's Space Fit series was also showcased during the launch, offering AI full-space freshness preservation technology that minimizes temperature fluctuations.
Vietnam is a key market for Haier, being Southeast Asia's largest high-end refrigerator market, constituting over half of regional sales. The company has noted a significant increase in its refrigerator sales in Vietnam, with a month-to-month doubling reported in January 2026 and a year-on-year growth of more than 60%. The success of Haier’s products at retail outlets includes highly effective side-by-side demonstrations of its preservation technology, contributing to its leading market position.
Haier Smart Home began its operations in Vietnam in 2025, establishing a strategic partnership with local appliance retailer DMX. The company has achieved notable success in the region, currently holding the top market share in several categories. Following its launch in Vietnam, the Horizon series is set to be introduced in Indonesia and Thailand, continuing Haier's push towards establishing a premium brand presence in Southeast Asia.