Mixly Beverage Co. Launches Rebrand Ahead of Summer Fancy Food Show and National Retail Expansion

Mixly Beverage Co., previously known as Mixly Cocktail Co., has announced a rebranding that reflects the company's evolution beyond cocktail mixers to a broader beverage platform. The new identity will be unveiled ahead of the Summer Fancy Food Show, where the company plans to showcase its expanded product offerings, including new mixers and dirty soda syrups aimed at enhancing at-home drink experiences.

The brand intends to pursue national retail expansion, with products set to become available on Target.com, Amazon, and the company’s website, mixlybeverageco.com. This strategic shift indicates a response to changing consumer preferences for drinks that are both customizable and easily made at home.

"Mixly has never really been about cocktails. It's about what happens around them," said Johnna Rossbach, founder and president of Mixly Beverage Co. She emphasized that the brand is evolving to create more drink moments throughout the day, moving beyond just the bar cart.

Mixly Beverage Co. will continue to focus on its core business of cocktail and mocktail mixers while introducing new products for different beverage occasions, encompassing dirty sodas, mocktails, cocktails, and future offerings like cocktail and coffee syrups. These new products are designed to meet the increasing consumer demand for elevated and customizable drinks that do not require a visit to cafes or bars.