'As Seen On' Logo Generator, a Free HTML Badge for Your Site

By the PR Gun Research desk. Updated November 1, 2026.

PR Gun's "As Seen On" logo generator is a free web tool at prgun.com/tools/as-seen-on. You pick media outlet logos from a list of 20 or add your own, paste a link to each placement, see a live preview and copy the HTML into your website. When we checked on November 1, 2026, it loaded without signing in. Use it only for outlets where you really appeared, and link each logo to that page so visitors can see what kind of placement it was.

What does the "As Seen On" logo generator do?

The tool page sums it up as "Pick media outlets, add your press links, copy the HTML." It builds a small "As Seen On" badge strip you can paste anywhere on your site.

• Preset outlets. 20 logos are built in. They are AP News, BBC, Bloomberg, Business Insider, CBS News, CNN, Entrepreneur, Forbes, Fox News, Inc., MarketWatch, MSN, Nasdaq, NBC News, NY Times, Reuters, Street Insider, TechCrunch, USA Today and Yahoo Finance.
• Custom logos. "Add Custom Logo" takes an outlet name and a logo URL, for a trade journal or local paper that isn't on the list. Custom outlets are saved in your own browser.
• A link per outlet. After you select an outlet, you can add the press link for it. Logos with a link open that page in a new tab.
• Live preview and copy. The preview updates as you pick, and a button copies the generated HTML.

How do you use it?

1. Open prgun.com/tools/as-seen-on.
2. Click the outlets where you've appeared. Add a custom logo for any that aren't listed.
3. Paste the exact URL of your article or release page next to each selected outlet.
4. Check the live preview.
5. Copy the HTML and paste it into your site where it accepts custom HTML.

The code is plain HTML with inline styles. It shows the label "As Seen On," your logos at 100 by 60 pixels each, and a small "Generated by PR Gun" credit link underneath.

Which outlets should you pick?

Only the ones where a visitor can click and find you. The preset list is a list of logos, not a list of places PR Gun sends releases. Several of those outlets, like the NY Times, BBC or Reuters, would only belong in your strip if a reporter there covered you.

Here's how PR Gun's own packages line up with the presets, based on what each tier lists on PR Gun's pricing page on November 1, 2026.

Note the PR Standard row. A release on a local TV station's website isn't the same as a story on the network's national news site. If your release ran on a station affiliate's site, link to that page and name that station, not the national network.

Always check your distribution report and open each link before you add a logo. If you can't find the page, leave the logo out.

How should you label syndicated placements?

The generated HTML uses the label "As Seen On." Most visitors read that as press coverage. If your logos come from a syndicated press release, that label can say more than what happened.

A syndicated release is your own text, posted on a site through a feed. The outlet didn't choose to cover you and doesn't endorse you. The FTC's Endorsement Guides note that "the name or seal of an organization can be endorsements," so wording matters.

The fix is easy. The code is yours to edit. Change the label text to something like "Our news has appeared on," and keep the link on every logo so a visitor can see the release itself. Save "As seen in" for earned stories. Our guide Why "As Seen On" Logos Matter explains the difference in more detail.

What does the disclaimer on the tool mean?

The tool page carries this notice. "The media outlets, names and logos are the property of their respective owners. PRGun.com has no affiliation with these entities." It also says that "by using this tool you assume all responsibility for appropriate usage of any logos or content."

In practice, PR Gun gives you the code. You decide which logos go in it, and you're responsible for making sure each one is accurate.

Where should the badge go on your site?

• Home page. One row below your main headline, with three to six linked logos.
• Press page. Pair the badge with a list of each appearance, its date and headline.
• Landing pages. Use it near your offer, with wording that matches the type of placement.

Revisit the links every few months. Syndicated pages don't always stay up, and a dead link under a logo hurts more than having no logo at all.

How do you get placements worth showing?

Earned coverage starts with a release a reporter can use. In PR Gun's database of published press releases, 31.2% of 82,398 PR Newswire releases published January 4 to October 31, 2026 included a phone number in the text. Make yours one that does, and add a quote. Our study One in Three Press Releases on the Biggest Service Has No Phone Number shows why.

For distribution, see our guide to press release distribution and the pricing guide.

Frequently asked questions

Is the "As Seen On" logo generator free?

Yes. PR Gun's tool page labels it a free tool, and it loaded without signing in when we checked on November 1, 2026.

How do I make an "as seen on" banner for my website?

Open prgun.com/tools/as-seen-on, select the outlets where you appeared, add a link for each, check the preview and copy the HTML into your site.

Can I add a logo that isn't on the list?

Yes. Use "Add Custom Logo" with the outlet name and a logo URL. Custom outlets are saved in your browser.

Does the badge mean the outlets endorse my company?

No. It only shows where you've appeared. If the placements are syndicated press releases, edit the label to something like "Our news has appeared on" and link each logo to the page.

Can I change the "As Seen On" label?

Yes. The tool outputs plain HTML, so you can edit the label text before pasting it into your site.

Which PR Gun package includes AP News and USA Today?

PR Max at $399, according to PR Gun's pricing page on November 1, 2026. PR Gun's Premium Media page also lists an AP News placement at $149.