What is a good example of a press release?

One that puts the news in the headline, answers who, what, when, where and why in the first paragraph, quotes a named person and ends with a contact who has an email and phone number. The eight examples on this page follow that structure.

What does a PR news release example look like?

It starts with FOR IMMEDIATE RELEASE, then a headline, a dateline such as PORTLAND, Ore., March 10, 2027, a lead paragraph, body paragraphs with a quote, a boilerplate, a media contact and ### at the end.

What is a reaction release in PR?

A release that responds to an event, such as a recall, an outage or news about your company. It states what happened, who is affected and what people should do, and the quote takes responsibility in plain words.

How do you write a press release with a Washington, D.C., dateline?

In AP style, Washington stands alone in a dateline, so write WASHINGTON followed by the date, as in example 7.

How long should a press release example be?

The examples here are shortened. In PR Gun's database, the median release ran 615 words on PR Newswire in 2026, and PR Gun's guidelines recommend 450 to 800 words.

Where can I see real press release examples?

PR Gun publishes releases at prgun.com/press-release, PR Newswire lists them at prnewswire.com/news-releases, and most public companies post theirs in an online newsroom.

Resources

Press Release Examples, 8 Annotated Samples by Type (2026)

PR Gun Editorial Team

Dec 20, 2024 12 min read

Press Release Examples, 8 Annotated Samples by Type (2026)

By the PR Gun Research desk. Updated November 1, 2026.

Looking for press release examples? Below are eight annotated examples, one each for a product launch, funding round, partnership, new hire, event, award, community program and a reaction statement. Each shows the structure that effective releases share. The news is in the headline, the lead answers who, what, when, where and why, a named person is quoted and a reachable contact closes it. In PR Gun's database, 56.3% of 82,398 PR Newswire releases (January 4 to October 31, 2026) contained a quote and 31.2% showed a phone number.

The companies and people in these examples are made up, so you can copy the structure without copying anyone's news. For real releases, see where to find them further down.

What do effective press release examples have in common?

"Effective" is hard to measure from outside, since nobody publishes pickup rates for single releases. What we can measure is what published releases contain. Here's what PR Gun's database shows for 2026.

In PR Gun's database, the median release on PR Newswire ran 615 words (82,398 releases, January 4 to October 31, 2026). On PRWeb it was 607 words (5,684 releases, March 30 to October 31, 2026).
The median headline on PR Newswire ran 97 characters. On Business Wire it was 91 characters (2,784 releases, September 24 to October 18, 2026).
78.4% of 5,684 PRWeb releases contained a quote, against 36.9% of 2,275 PRLog releases (September 20 to October 30, 2026).
96.3% of 3,251 Newswire.com releases (May 6 to October 31, 2026) showed an email address in the text.

So the examples below each carry a quote, a contact with email and phone, and a headline that states the news in sentence case, with only the first word and proper nouns capitalized, as AP style and PR Gun's editorial guidelines ask. They're shortened to fit on one page. A real release would add a paragraph or two of detail, since PR Gun's guidelines recommend 450 to 800 words. For the full rules, see how to write a press release.

8 press release examples, annotated

1. Product launch press release example

FOR IMMEDIATE RELEASE Quellwood Kitchens launches a countertop composter that fits under apartment cabinets PORTLAND, Ore., March 10, 2027 -- Quellwood Kitchens today launched the Quellwood Mini, a countertop composter for apartments with no yard. It turns food waste into dry soil amendment overnight and goes on sale March 17 at quellwood.example for $249. The Mini is 11 inches tall, runs on a standard outlet and uses a replaceable carbon filter to control odor. "Half of the people who emailed us lived in apartments and had nowhere to put a compost bin," said Dana Cole, founder of Quellwood Kitchens. "We built the Mini for them." About Quellwood Kitchens Quellwood Kitchens makes small kitchen appliances. It is based in Portland, Oregon. Media contact Lee Park, lee@quellwood.example, 503-555-0110 ###

What to copy. The headline says what the product does and who it's for. Price, date and where to buy are in the lead. The quote explains why the product exists. More in our product launch press release guide.

2. Funding announcement example

FOR IMMEDIATE RELEASE Shiftwren raises $4 million seed round to expand scheduling software for home care agencies AUSTIN, Texas, April 2, 2027 -- Shiftwren, which makes scheduling software for home care agencies, today said it raised $4 million in seed funding led by Mesquelle Ventures. The company will use the money to hire engineers and open a support team for agencies in the Southwest. "Agencies were running schedules on whiteboards and group texts," said Priya Shah, co-founder and CEO of Shiftwren. "This round lets us reach more of them." "Shiftwren's customers keep using it after the first month," said Tom Avery, partner at Mesquelle Ventures. Media contact Jordan Ruiz, press@shiftwren.example, 512-555-0187 ###

What to copy. Amount, round and lead investor are in the first sentence, and the release says what the money is for. Note that AP style writes Texas out in full in a dateline. See the funding announcement template.

3. Partnership press release example

FOR IMMEDIATE RELEASE Pantrywise Market and Lanehop partner to offer same-day grocery delivery in three Ohio cities COLUMBUS, Ohio, May 5, 2027 -- Pantrywise Market, a regional grocery chain, and Lanehop, a local delivery company, today announced a partnership that brings same-day delivery to Pantrywise Market shoppers in Columbus, Dayton and Toledo starting June 1. Shoppers order through the Pantrywise Market app. Lanehop drivers deliver orders placed by noon the same afternoon. "Our shoppers kept asking for delivery without the markup," said Ana Torres, president of Pantrywise Market. "Lanehop already knows these neighborhoods," said Ben Okafor, CEO of Lanehop. Media contact Casey Lin, media@pantrywise.example, 614-555-0133 ###

What to copy. Both names are in the headline, and the lead says what customers get and when. Each side gets a quote. The partnership press release guide has the full template.

4. New hire (executive appointment) example

FOR IMMEDIATE RELEASE Tidewell Credit Union names Elena Brooks chief financial officer BALTIMORE, June 8, 2027 -- Tidewell Credit Union today named Elena Brooks chief financial officer, effective July 1. Brooks will oversee finance, lending risk and the credit union's branch expansion plan. Brooks joins from a regional bank, where she ran financial planning for its consumer lending unit. "Elena has done exactly the work we need next," said Mark Ellis, president and CEO of Tidewell Credit Union. Media contact Rosa Grant, rgrant@tidewellcu.example, 410-555-0164 ###

What to copy. Name, title and start date fit in one sentence. Baltimore stands alone in the dateline because AP lists it among 30 cities that need no state. A formal title is capitalized before a name and lowercase after it. See the executive appointment template.

5. Event announcement example

FOR IMMEDIATE RELEASE Riverbend Public Library hosts free small business workshop series starting Sept. 14 CHATTANOOGA, Tenn., Aug. 20, 2027 -- Riverbend Public Library will host a four-week workshop series for small business owners on Tuesday evenings starting Sept. 14. Sessions cover bookkeeping, local permits, online listings and hiring a first employee. Workshops run 6 to 7:30 p.m. at the main branch. Registration is open at riverbendlibrary.example/workshops. "We get these questions at the reference desk every week," said Joy Harper, branch manager. Media contact Joy Harper, jharper@riverbendlibrary.example, 423-555-0122 ###

What to copy. Date, time, place and how to register are all near the top. Times follow AP style, with no ":00" and "p.m." in lowercase.

6. Award or milestone example

FOR IMMEDIATE RELEASE Pellmont Roofing wins state contractor safety award for second year HARRISBURG, Pa., Oct. 4, 2027 -- Pellmont Roofing received the state contractors association's annual safety award for the second year in a row, the association said Monday. The award goes to one roofing firm each year with no lost-time injuries. "Every crew lead runs a safety check before the first ladder goes up," said Owen Price, owner of Pellmont Roofing. Media contact Mia Stone, mia@pellmontroofing.example, 717-555-0155 ###

What to copy. The release says what the award is for, so a reader knows why it matters. It cites who gave the award instead of praising itself.

7. Community program example from Washington, D.C.

FOR IMMEDIATE RELEASE Starling Youth Coding opens free summer program for 200 Washington high school students WASHINGTON, Feb. 15, 2027 -- Starling Youth Coding, a nonprofit, today opened applications for a six-week summer coding program for 200 high school students in Washington. Classes run June 21 to July 30 at two public libraries. "Most of our students have never written a line of code before the first day," said Nia Ford, executive director. Media contact Nia Ford, nia@starlingyouthcoding.example, 202-555-0119 ###

What to copy. A Washington, D.C., dateline is just WASHINGTON in AP style. The numbers that matter, 200 students and six weeks, are in the headline and lead.

8. Reaction release example

FOR IMMEDIATE RELEASE Brindlecove Dairy recalls one batch of yogurt after packaging error MADISON, Wis., Nov. 9, 2027 -- Brindlecove Dairy is recalling one batch of 32-ounce plain yogurt with a sell-by date of Nov. 30 because some cups were sealed with the wrong lids. No illnesses have been reported. Customers can return the product to any store for a full refund. "We found the error in our own check and stopped shipments the same day," said Ray Moss, plant manager. "We're sorry for the trouble." Media contact Ella Dean, media@brindlecove.example, 608-555-0171 ###

What to copy. A reaction or crisis release states what happened, who's affected and what to do, all in the lead. The quote takes responsibility in plain words. Skip spin.

Which example should you start from?

Your news	Start from	The first sentence must include
New product or feature	Example 1	Product, who it's for, price or date
Investment	Example 2	Amount, round, lead investor
Deal with another company	Example 3	Both names and what customers get
Hire or promotion	Example 4	Name, title, start date
Event, webinar, opening	Example 5	Date, time, place, how to attend
Award, anniversary, milestone	Example 6	Who gave it and what it's for
Nonprofit or community program	Example 7	Who it serves and how many
Recall, outage, response to news	Example 8	What happened and what people should do

Need help picking an angle first? Our press release topic ideas page covers that. For an acquisition, use the acquisition press release template.

Where can you find real press release examples?

Real releases are the best study material because you can see what went out. Three places to look.

PR Gun publishes releases at prgun.com/press-release. Filter by topic and read a few in your industry.
PR Newswire lists recent releases at prnewswire.com/news-releases.
Most public companies keep a newsroom on their own site with every release they've issued.

When you read them, check the same things we check in the data. Is the news in the headline? Is there a named quote? Can you find an email and a phone number? In PR Gun's database, only 4.0% of 82,398 PR Newswire releases showed an email in the published text, partly because its pages often hide them. That's a good reason not to copy contact formatting blindly.

What do weak examples get wrong?

A headline that teases instead of telling, like "Big News From Acme."
Three paragraphs of history before the news.
Words like "revolutionary" and "world-class" with no proof.
A quote that repeats the headline.
Headlines in all capitals. In PR Gun's database, 5.5% of 82,398 PR Newswire headlines (January 4 to October 31, 2026) were written that way.
No phone number, or a contact form in place of a person.

To start from a blank page instead, copy a press release template by type, or use a media advisory when you want reporters at an event.

Frequently asked questions

What is a good example of a press release?: One that puts the news in the headline, answers who, what, when, where and why in the first paragraph, quotes a named person and ends with a contact who has an email and phone number. The eight examples on this page follow that structure.
What does a PR news release example look like?: It starts with FOR IMMEDIATE RELEASE, then a headline, a dateline such as PORTLAND, Ore., March 10, 2027, a lead paragraph, body paragraphs with a quote, a boilerplate, a media contact and ### at the end.
What is a reaction release in PR?: A release that responds to an event, such as a recall, an outage or news about your company. It states what happened, who is affected and what people should do, and the quote takes responsibility in plain words.
How do you write a press release with a Washington, D.C., dateline?: In AP style, Washington stands alone in a dateline, so write WASHINGTON followed by the date, as in example 7.
How long should a press release example be?: The examples here are shortened. In PR Gun's database, the median release ran 615 words on PR Newswire in 2026, and PR Gun's guidelines recommend 450 to 800 words.
Where can I see real press release examples?: PR Gun publishes releases at prgun.com/press-release, PR Newswire lists them at prnewswire.com/news-releases, and most public companies post theirs in an online newsroom.

How we researched this

All eight examples use made-up companies, people, phone numbers in the 555 range and .example web addresses.
Corpus figures come from PR Gun's database of published press releases, computed November 1, 2026. Releases published January 1 to October 31, 2026, deduplicated by headline within each wire, bodies of at least 50 words. Each figure shows its wire's count and date range.
AP dateline, time and title rules were checked against the Purdue OWL AP style page on November 1, 2026.
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